Dickens hard times resonates with the work of his contemporaries Essay

Dickens hard times resonates with the work of his contemporaries particulary in relation to the effects on the enroaching effe - Essay Example Charles Dickens’s Hard Times presents a unique picture of industrialization and urbanization in 19th century England. The sullen atmosphere of Coketown symbolizes suppressed anger of the factory workers and failure to improve their lives and wellbeing. Surprisingly or not, Dickens’s work resonates with and echoes in the works of his predecessors and contemporaries, who discuss the tragic man-city dichotomy and depict the disruption of human integrity by cities. It would be fair to say that Charles Dickens’s Hard Times presents a unique and profoundly philosophic allegory of urbanization and industrialization, which causes encroaching effects on the lives of English class workers and reinforces the sense of human alienation from everything rational and urban. Charles Dickens’s Hard Times is rightly considered as one of the best representations of industrialization and its disintegrative effects on the lives and wellbeing of English class workers. ... Nevertheless, it is due to Dickens’s repulsion toward dry statistics, rationality, and facts that Hard Times turned out to be an excellent source of truth about the disruptive effects of industrialization on workers. In Dickens’s book, urbanization and industrialization are associated with the lack of creativity and everything humane. The family of Gradgrinds exemplifies the utmost saneness and extraordinary rationality with no tint of feeling or romance: â€Å"No little Gradgrind had ever seen a face in the moon; it was up in the moon before it could speak distinctly. No little Gradgrind had ever learnt the silly jingle [†¦] no little Gradgrind had ever associated a cow in a field [†¦] with that yet more famous cow who swallowed Tom Thumb† (Dickens 1854). Needless to say, those are the products of industrialization, which suppress romanticism and create a sullen atmosphere on Coketown. The name of the city itself symbolizes sullenness and intoxication with rationality. This sullenness, however, is nothing but the sign of repressed anger, which finds no outlet but goes unabated (Colon 2006). The implications of industrial sullenness in Coketown are two-fold: on the one hand, it creates and fosters a claustrophobic atmosphere; on the other hand, it indicates and reflects the growing social dissent in the English work class. Excessive rationality leaves workers beyond the boundaries of improved wellbeing and, at the same time, emphasizes an irresolvable man-city dichotomy. The themes of sullenness and workers’ alienation from the processes of industrialization and urbanization resonate with T.S. Eliot’s The Love Song of J. Alfred Prufrock. Green and Fernald (2003) are correct in that both works create a set of metaphors which

Marketing Audit and set Marketing Objectives for Holiday Inn Essay

Marketing Audit and set Marketing Objectives for Holiday Inn - Essay Example The report will highlight how Holiday Inn can utilise its strengths to exploit opportunities such as high growth in business and leisure travel, emerging Asian markets and advancements in technology in attaining its mission. The company should increase its market presence in Asia, increase the bed occupancy levels and offer additional physical evidence in its services. The hotel faces significant threats due to stringent visa and travel regulations due to diseases such as Ebola, possible terror attacks and high competition in the domestic market. Holiday Inn Inc is a global brand of hotels that forms part of InterContinental Group of Hotels and hosts more than 100 million guests annually (Russell & Cohn 2012). The hotel brand is recognised for its superior quality service, comfort and customer value since it offers differentiated services in its more than 1,200 hotels and 219,000 hotel rooms across world (InterContinental Hotels Group 2012 annual report, 2014). The Holiday Inn chain of hotels and resorts comprises of Holiday Inn, Holiday Inn Club Vacations, Holiday Inn Resort and Holiday Inn Express has grown to become the largest midscale hotel by the number of rooms (Lee 2007). The hotel chain offers high-rise and full size plat hotels and the low-rise and full-service hotels that offer additional customer services such as room service, exercise facilities, comfortable rooms and restaurants (Onkvisit and Shaw 2004). Most of the hotels are conveniently located in the major cities, airports, and roadways in order to cater fo r the business travel needs (Russell & Cohn 2012). The global hospitality industry has remained resilient despite the recent challenging economic conditions occasioned by the Eurozone crisis and financial crisis in USA and UK markets (Yu 2012). In 2012, the industry revenues per available room (RevPAR) increased by 4.5 percent in 2012 (InterContinental Hotels Group 2012 annual report, 2014). The